Back to ARO Gardening

Privacy Policy

Last updated —

ARO Gardening (a division of ARO Multiservices) is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal information when you visit our website and request our services. We operate in full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

01

Information We Collect

When you submit a quote request through our website, we collect the following categories of information:

  • Personal Identification: Full name, email address, phone number, and property address.
  • Service Preferences: Details about the gardening services you are interested in, along with any additional information you choose to provide.
  • Technical Data: IP address, browser type, device information, and browsing behaviour collected automatically through our website analytics.
02

How We Use Your Information

We use your personal data for the following purposes:

  • To respond to your quote requests and service enquiries.
  • To schedule appointments and deliver the gardening services you request.
  • To communicate with you about your project, including updates and follow-ups.
  • To improve our website, services, and customer experience.
  • To send relevant marketing communications — only with your explicit consent.
  • To comply with legal and regulatory obligations.
03

Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal grounds:

  • Consent: You have given clear consent for us to process your data for specific purposes, such as marketing communications.
  • Contract: Processing is necessary to respond to your enquiry and perform the services you request.
  • Legitimate Interests: Processing is necessary for our legitimate interests in operating our business, responding to enquiries, and improving our services — balanced against your rights and freedoms.
04

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Typically, we retain enquiry-related data for up to 24 months after our last contact. After this period, your data is securely deleted or anonymised.

We may retain certain data longer where required by law, for regulatory purposes, or for the establishment, exercise, or defence of legal claims.

05

Your Rights Under UK GDPR

You have the following rights regarding your personal data:

  • Right to Access: Request a copy of the personal data we hold about you.
  • Right to Rectification: Request correction of inaccurate or incomplete data.
  • Right to Erasure: Request deletion of your data where there is no compelling reason for continued processing.
  • Right to Restrict Processing: Request restriction of processing in certain circumstances.
  • Right to Data Portability: Request transfer of your data to another organisation in a structured format.
  • Right to Object: Object to processing based on legitimate interests or for direct marketing purposes.
06

Data Sharing & Security

We do not sell, trade, or rent your personal information to third parties. We may share your data with trusted service providers who assist us in operating our website and delivering our services, subject to strict contractual confidentiality agreements.

All data transmitted through our website is encrypted using SSL/TLS technology. We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or destruction.

07

Contact Us

If you have any questions about this Privacy Policy, or wish to exercise your data protection rights, please contact us:

© 2026 ARO Gardening. A division of ARO Multiservices. All rights reserved.